The real estate market is ever-changing, and it can be overwhelming for buyers to navigate the buying process. It’s important to understand how buyers find the home they purchase, as this information can help guide sellers in marketing their homes effectively. According to the National Association of Realtors, in 2021, 70% of buyers found the home they purchased through the internet, while only 18% found their home through a real estate agent. The remaining 12% found their home through various other means, including yard signs, friends and family, and print ads.
It’s important for sellers to know that buyers are using the internet to search for homes, which means that having a strong online presence is crucial. When buyers are searching for a home, they’re likely using search engines such as Google or real estate websites such as Zillow or Redfin. As a seller, it’s important to ensure that your home is listed on these websites and that the listing is accurate and attractive. This includes having professional photos and a detailed description of the home’s features.
In addition to having an online presence, sellers should also consider the importance of referrals. According to the National Association of Realtors, 7% of buyers found their home through friends, relatives, or neighbors. This means that word-of-mouth marketing can be effective in selling a home. Sellers can leverage their personal and professional networks to spread the word about their home, and even offer incentives for referrals.
Another option for sellers is to work with a home builder or their agent. According to the National Association of Realtors, 4.5% of buyers found their home through a home builder or their agent. This means that if a seller is working with a builder or agent, they may be able to leverage their network and connections to find a buyer for their home.
Where Buyers Found the Home They Purchased
As mentioned earlier, the majority of buyers (70%) found their home through the internet. This includes search engines, real estate websites, and social media. In today’s digital age, it’s important for sellers to have a strong online presence to attract potential buyers.
The second most common way that buyers found their home (18%) was through a real estate agent. This means that sellers should also consider working with a real estate agent to help market their home. Real estate agents have access to a network of buyers and can help sellers navigate the complex buying and selling process.
Yard signs and open house signs were the third most common way that buyers found their home (7%). This means that while online marketing is important, traditional marketing methods such as yard signs and open houses can still be effective in attracting buyers.
Finally, 7% of buyers found their home through friends, relatives, or neighbors. This means that word-of-mouth marketing can be effective in selling a home. Sellers should consider leveraging their personal and professional networks to spread the word about their home.
You Need a Real Estate Agent That Can Market Your Home
In conclusion, understanding how buyers find the home they purchase can help sellers market their homes effectively. The majority of buyers (70%) found their home through the internet, which means that having a strong online presence is crucial for sellers. In addition, sellers should also consider the importance of referrals, working with a home builder or their agent, and traditional marketing methods such as yard signs and open houses. By knowing the sellers, sellers can position themselves to attract potential buyers and ultimately sell their home for the best possible price.
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