How to Ensure Your Listing Agent Markets Your Home Effectively

When it comes to selling your home, finding the right listing agent is crucial. In today’s market, over 90% of home buyers search for their potential home online. Therefore, it is vital that the agent you choose knows how to effectively market your home online. In this article, we’ll discuss what you should expect from a listing agent and how to ensure your agent is marketing your home properly.

Orson Hill Realty, for example, is a high-tech real estate company that uses modern technology and proven old school marketing techniques to sell your home. All Orson Hill listing agents do their own marketing, but as a company, they push their agent’s listings to hundreds of sites across the internet. From major international sites for every listing to specialty sites depending on the niche of the property. This means that they will ensure your listing is in front of the right audience and get more people to come through your home, providing a better sampling of the market and, as a result, a better offer.

Some agents may recommend an open house to market your home. However, since the invention of the internet, less than 5% of real estate listings are sold through open houses. A dirty little secret most listing brokers won’t tell you is that the reason realtors hold open houses is to build their buyer database. So in other words, the listing agent gathers names of people that might be in the market to buy a home but not likely to buy the home that they are looking at that is listed.

Additionally, advertising your listing in local papers is not the most effective way to advertise a listing. Most people are not house shopping in the local paper anymore, especially since they usually only have one picture of the listing, and websites like Orson Hill Realty have at least 35 pictures for each listing.

It is essential to make sure the listing agent you hire knows how to market on the internet and has a large online presence. Some national real estate companies still don’t push agents and brokers to market their listings online. This is not good for the client, as their home may not be seen by hundreds of people.

When a seller hires a listing agent for their luxury home or a small parcel of land, they should expect the same service. An experienced listing agent will likely market your home to the intended market it is meant to reach. For example, if a seller is wanting to list a $10,000 parcel of land, their listing broker should not market the home on luxury home sites or in luxury home magazines, as that would be a waste of money that could be spent marketing the home on a land-for-sale website or magazine.

Once your listing agent has properly marketed your home, the seller should start to see traffic through their home. It is always recommended to approve all showings, as even in a seller’s market, the idea is to get the largest sampling of the market to view your home and make offers. On that same note, it is important not to list your home on Friday and accept the first offer you receive on Saturday morning. For one, people who have seen it on Friday may not have had time to think about making an offer. Also, there has not been enough market exposure to get the true sense of the market and the value of your home. If a seller receives an offer within 48 hours of listing (which is common in many price points in the Denver Foothills), they will most likely receive another offer on that property. Therefore, it is recommended that the seller holds off on accepting an offer until they have received a more significant number of offers.

In conclusion, the right listing agent will know how to effectively market your home online and offline, targeting the right audience and getting more people to come through your home